PR Roadmap for Real Estate Agents
Own your hyperlocal market.
Be the expert before you walk in the room.
The only PR system built specifically for real estate agents - co-taught by Amy Stockberger (#33 nationally) and PR expert Renée Warren (25+ years, top 1% podcast). Build the hyperlocal authority that makes clients choose you before they ever call.
16 modules. Proven frameworks. Done-for-you templates. Start today.
Sound Familiar?
You're doing the work.
Someone else is getting the credit.
You're active in your market every day - but when local media needs a real estate expert, they call someone else.
Your social media feels disconnected. You post, it gets a few likes, and nothing snowballs into actual brand recognition.
You know hyperlocal authority is the key to being the obvious choice - but you have no system for building it.
The Solution
A hyperlocal PR system that makes you the name people know - before they ever need an agent.
PR Roadmap is a 16-module course that gives you the strategy, tools, and templates to own your market's narrative. Build your hyperlocal reach, amplify your brand, and create a PR machine that works across your marketing, social media, and community presence - consistently.
Your Instructors
Built by someone who lived it. Taught by someone who perfected it.
Amy Stockberger
Real Estate Authority
Amy built a #33-nationally-ranked real estate team in South Dakota by becoming the undeniable hyperlocal authority in her market. PR was central to it - she's been featured in Inman, HousingWire, BAM, and on Tom Ferry stages. She built this the hard way so you don't have to.
Renée Warren
PR Powerhouse & Co-Instructor
Renée Warren has 25+ years of experience helping brands - from startups to household names - build the media presence they deserve. She's the founder of We Wild Women, author of Get Covered, and host of Into the Wild podcast (top 1%). Her systems turn PR from a mystery into a repeatable process anyone can run.
This is for you if…
The Curriculum
16 modules. Zero fluff.
Each module delivers one focused skill - from hyperlocal fundamentals to advanced media pitching. Watch once, implement immediately.
Introduction to Renée Warren
Meet your co-instructor - PR powerhouse Renée Warren - and learn how her 25+ years of experience will shape your hyperlocal PR strategy.
Public Relations Fundamentals
Understand the power of PR in real estate and how to use it to own your local narrative and position yourself as the market expert.
Understanding Your Target Audience
Identify your ideal hyperlocal clients so every PR effort you make lands with exactly the right people.
Personal Branding as a Realtor
Build a personal brand that makes you instantly recognizable in your market - online, in print, and in person.
Creating Your Media Kit & Press Page
Design a compelling media kit that makes it effortless for local outlets to feature you - and positions you as the go-to authority.
Digital PR and Your Website
Turn your online presence into a PR machine that reinforces your hyperlocal authority and converts traffic into leads.
Effective Media Pitching Strategies
Discover proven methods to pitch your story to local media, business journals, and community outlets - and actually get a response.
Creating Your Media List
Build a curated database of local journalists, editors, influencers, and community leaders who are the gatekeepers of your market.
Mastering Media Interviews & Public Speaking
Show up confidently for interviews, podcasts, and live events - so every appearance deepens your local expert status.
Measuring and Analyzing PR Success
Track your hyperlocal reach and know exactly which PR efforts are moving the needle in your market.
Monetizing Publicity
Turn your media exposure into real business growth - more listings, more referrals, more deals.
Social Media for Growth & Media Coverage
Use Instagram, LinkedIn, and Facebook to amplify your hyperlocal presence and attract media attention organically.
Leveraging Blogging for Authority
Establish yourself as the local thought leader through content that builds credibility and pulls in leads.
Email Pitch Templates
Done-for-you templates to pitch local media, podcasts, and community influencers - ready to copy and send.
Bonus Module
Additional strategies and tools to accelerate your hyperlocal PR results.
Bonus Module
Additional strategies and tools to accelerate your hyperlocal PR results.
The Outcomes
What you walk away with
Enrollment
Get the full system today.
Limited-time price - save $1,200 off the original enrollment.
Originally $1,997
Secure checkout · Instant access · Lifetime access
Frequently asked questions
How long do I have access to the course?
Lifetime access - including all future updates to the content, tools, and templates. You own this.
Who is this course designed for?
Real estate agents and brokers who want to own their hyperlocal market through earned media, personal authority, and a brand that works for them 24/7.
What if I have zero PR experience?
Perfect starting point. The course walks you through everything step-by-step, from fundamentals to advanced pitching. You'll also get templates and playbooks so you can start immediately.
How is this different from a marketing course?
PR is earned media - local press features, podcast appearances, community authority. It's the foundation that makes all your marketing and social media work harder. This course gives you both the strategy and the system.
Will this actually help my social media and branding too?
Yes - that's exactly the point. PR doesn't live in a silo. When you build hyperlocal authority, it amplifies everything: your social content performs better, your brand carries more weight, and your marketing converts at a higher rate.
Why is Renée Warren teaching this with Amy?
Amy built a #33-nationally-ranked real estate team in part through hyperlocal PR and community authority. Renée has 25+ years helping brands get media coverage at scale. Together they've built the only PR course written specifically for real estate agents.
Your market has a go-to expert.
It should be you.
Stop letting competitors own the hyperlocal narrative. Build the PR system that makes you the obvious expert - before you ever walk in the room.
Enroll Now - $797 →