Blueprint to Build a Leads Group That Converts
Stop chasing leads.
Build a system that sends them to you.
Amy Stockberger has run a converting leads group for over 20 years. This is her complete, step-by-step blueprint - every decision, every template, every system - so you can build one too.
3 modules. 20+ done-for-you assets. Launch your group in weeks.
Sound Familiar?
Most agents never tap into the most powerful lead source available to them.
You're spending money on ads, portals, and lead gen platforms - but the leads are cold, expensive, and hard to convert.
You go to networking events occasionally, hand out cards, and nothing comes from it. No system. No follow-through. No ROI.
You have a lender, maybe a title rep - but no organized group of professionals actively sending you referrals every single week.
The Solution
A leads group built right is a referral machine that runs for years.
Amy's been doing it for over 20 years. Every week, her leads group meets. Every week, warm leads get passed. This blueprint teaches you her exact system - from the first 9 decisions through recruiting, operations, and running a meeting that actually converts.
Your Instructor
Amy Stockberger
Amy built her #33-nationally-ranked real estate team in South Dakota on a foundation of systems - and her leads group has been at the center of it for over two decades. She didn't read this in a book. She built it, ran it, iterated on it, and turned it into one of her most consistent sources of warm, converting leads.
This blueprint is exactly what she built. Every template. Every script. Every checklist. You're getting the 20-year version, not the year-one version.
This is for you if…
The Curriculum
3 modules. Everything you need.
Foundation. Operations. Best Practices. Each module comes with done-for-you assets you can deploy immediately.
Laying the Foundation
Welcome & Course Overview
Get oriented with the full system - plus Amy's Stockberger Success Strategy Guide and Digital Asset Management templates.
Understanding the Power of a Converting Leads Group
Why a well-run leads group is one of the most powerful (and underrated) lead gen tools in real estate.
The 9 Key Decisions
The exact decisions you must make before you launch - from choosing your core members to setting your recruiting goal and timeline.
Preparing Your Operations
Establishing Your Operational Framework
Google Drive setup, domain, website, Facebook group, bank account, onboarding checklist - everything in one action checklist.
Member Recruiting
Recruiting catalog with email templates, phone scripts, postcards, new member packets, and onboarding/offboarding checklists.
Lead Tracking
How to track leads given and received - including a referral behavior checklist and tracker to keep your group accountable.
Leads Group Best Practices
Leads Group Best Practices
Social media strategy, member database management, social events calendar, rotating speakers, and the 30-member cap rule Amy swears by.
Capitalizing on Your 30-Second Commercial
How to leverage your weekly commercial to market listings, identify buyers, and build your word-of-mouth engine - every single meeting.
What's Included
20+ done-for-you assets.
Everything built. Nothing to create from scratch. Download, customize your name, and go.
The Outcomes
What you walk away with
Enrollment
Get the full blueprint today.
Instant access. Every asset included. Launch your group in weeks.
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Frequently asked questions
How long has Amy been running a leads group?
Over 20 years. She built her group from scratch, grew it to 30 members, and has used it as one of her core lead generation pillars throughout her entire career. This isn't theory - it's exactly what she's run.
How is this different from BNI or other networking groups?
BNI is a franchise with rigid rules and fees. This blueprint teaches you to build your own exclusive group - where you set the culture, control the quality, and own the system. No franchise fees, no corporate red tape.
How many members should the group have?
Amy recommends capping at 30 members. Too small and there aren't enough referral opportunities. Too large and the culture and accountability break down. 30 is the sweet spot.
What types of professionals should I recruit?
Core members: mortgage lenders, insurance agents, financial advisors, title reps, estate attorneys. Secondary: CPAs, contractors, interior designers, movers, and other service providers your clients need throughout homeownership.
How long until the group starts generating leads?
Most groups start passing leads within the first few meetings once they hit critical mass. The foundation modules get you there faster - Amy's 9 Key Decisions worksheet is specifically designed to compress the setup timeline.
Do I have access to all the templates and assets right away?
Yes - instant access on enrollment. Every template, checklist, script, and guide is available from day one. You can have your group off the ground within weeks.
The best referral source you'll ever have
is a room full of people who champion you.
Stop buying cold leads. Build the system that sends you warm ones - for the next 20 years.
Get the Blueprint - $347 →