Amy Stockberger Real Estate Presents
The Client Event Blueprint
Build cash-flow-positive client events your sponsors fund and your clients line up to attend.
The event-by-event playbook for planning, executing, monetizing, and repeating client appreciation events — from the brokerage ranked Number 1 in South Dakota since 2017, ranked Number 33 nationally, with over $1 billion in closed volume.
One payment. Lifetime access. No subscription.
Built inside Amy Stockberger Real Estate — #1 ranked team in South Dakota since 2017 — ranked #33 nationally — over $1 billion in closed volume.
What You Are About to Own
What is The Client Event Blueprint?
The Client Event Blueprint is the event-by-event playbook for planning, executing, monetizing, and repeating client appreciation events. Use the blueprint to throw one event or a full annual calendar.
Inside, you get sponsorship pricing tiers, the full Monday.com checklist library, the marketing cadence, the QR check-in workflow, the CRM tagging system, the post-event protocol, and the speech template Amy reads at every event.
Created and trademarked by Amy Stockberger Real Estate. Built across 20 years of running the Annual Turkey Giveaway and Santa Photo Event. Refined inside the brokerage ranked Number 1 in South Dakota.
Created and trademarked by Amy Stockberger Real Estate. Sold through Lifetime Home Support Academy.
Why Most Agents Quit Running Client Events
Three things you watched happen this year.
Read these slowly. See how many you recognize.
Scenario 1
The Last-Minute Scramble
You decided in late September to throw a fall client event. You picked a date 30 days out. You called venues. Most were booked. You settled for a Tuesday night at a place your clients would not drive to. You ordered food at retail. You printed flyers at FedEx for $4 each. You spent $3,200 out of pocket. Twenty-two people came. You never ran another one.
Scenario 2
The Solo Funder
You hosted a beautiful event last spring. Nice venue. Catered food. Gift bags. You paid for every single piece of the event yourself. You did not ask one vendor to sponsor because you did not know vendors would say yes.
Your roof guy, your title rep, your moving company, your insurance partner — all of them market to the same homeowners you serve. You handed them free access to your audience and footed the bill yourself.
Scenario 3
The One-and-Done
You ran one client event in 2025. You meant to do more. The next quarter passed. Then summer. Then fall. By Christmas you sent a generic holiday card and called the year done. Your past clients did not hear from you in person between January and December. Your competitor took two of them to closing.
The root cause. Agents do not have a system. They wing the event, they wing the marketing, they wing the sponsor ask. The result is one expensive event a year, no repeat attendance, no sponsor revenue, and no path to the next one.
The fix: a year-long blueprint with locked dates, locked roles, locked checklists, and a sponsorship structure your Home Support Partners pay for. The events grow your past-client retention while growing your sponsors' sales. Both sides win. Most events run cash-flow positive.
The Shift
Three shifts happen when you run the blueprint.
Each shift directly replaces one of the three failure scenarios above.
Shift 1 — Replaces The Scramble
You lock your event dates in advance.
Every checklist auto-populates from the prior event template. Every team member knows their role 90 days out. No reinventing.
Shift 2 — Replaces The Solo Funder
You sell sponsorships at $1,500 Gold and $500 Silver tiers.
Your Home Support Partners fund the events because the events grow their business while growing yours. Most events run cash-flow positive. The blueprint shows you the exact pitch.
Shift 3 — Replaces The One-and-Done
You touch every past client face-to-face throughout the year.
By the time a competitor calls, your clients already booked their next event with you. Repeat and referral business compounds.
Worked ROI
The math behind the blueprint.
Based on the Amy Stockberger Real Estate sponsorship structure.
One event · sponsor revenue
The blueprint pays for itself before your first event runs.
Course price: $297
Worst-case break-even: one referral closing. At a 2.5% commission on the national median home price ($407,200 per NAR 2025), one closing returns over $10,000 — the course pays back 34 times on a single referral.
The Mechanism
The 90-Day Client Event Rollout.
From purchase to your first event in 90 days. Then the system runs itself.
Days 1–30
Lock the Calendar
- ✦Pick your event date or dates
- ✦Build the master Save-the-Date postcard
- ✦Assign owners on Monday.com
- ✦Set sponsor tiers
- ✦Send sponsor pitch decks to your Home Support Partners
Days 31–60
Build Event One
- ✦Book the venue
- ✦Book the photographer or videographer
- ✦Build the Monday.com checklist from the template library
- ✦Set up the QR check-in form with instant agent alerts
- ✦Set the Sierra Interactive hashtag for attendee tagging
- ✦Send invitation blast one across postcard, email, SMS, and SlyBroadcast voice drop
Days 61–90
Run Event One
- ✦Track every attendee through QR check-in
- ✦Send the post-event thank-you SMS two days later for review collection
- ✦Hold the post-event meeting within seven days
- ✦Roll the template forward to event two
After day 90, the system runs itself. Each event template forks the prior one with sharper edges. Year two takes half the time of year one.
Inside the Blueprint
3 modules. 3 bonuses. Every template and checklist included.
The Annual Calendar Build
Value $497- ✦The annual cadence Amy runs (Ice Skating, Spring Cleaning Dumpster Days, Date Night, Trunk or Treat, Annual Turkey Giveaway, plus rotating events) so you have proven event ideas to pull from
- ✦The November 1st planning meeting protocol you run for next year before the current year ends
- ✦Save-the-Date postcard template covering one event or your full annual lineup
- ✦Budget projection sheet pulling from prior year actuals
- ✦Sponsor revenue goal-setting per event
- ✦Date-locking discipline and yearly cadence
The Sponsorship Engine
Value $797- ✦Gold Sponsor structure ($1,500): postcard advertisement, evergreen YouTube video of event, pre-event hype video, email and social campaigns, booth at event, LED truck advertising, video footage rights, post-event recap with 12-month run time, swag distribution
- ✦Silver Sponsor structure ($500): evergreen video, email campaign, social campaign, attendance, LED truck slot, footage rights, post-event recap
- ✦Direct-pitch script your team reads to Home Support Partners
- ✦The "we are growing your business while you grow ours" positioning agents miss
- ✦Sponsor invoice template and payment schedule
- ✦Renewal cadence so sponsors lock in for the next year before the current event ends
The Day-Of Execution Engine
Value $597- ✦Full Monday.com checklist library: Initial Meeting, Deadlines, Ops To Do, Marketing To Do, Day-Of, Post-Event, Sponsorships, Expenses
- ✦QR check-in form with instant agent email alert workflow
- ✦Sierra Interactive CRM tagging system with sample hashtag (#TurkeyPickup2025)
- ✦The exact speech Amy reads at every event with placeholders for sponsors and team
- ✦Photo booth setup with instant SMS delivery to attendees
- ✦The 2-day-after review request SMS (Google suppresses bulk same-IP review submissions — do not ask at the event)
- ✦7-day post-event meeting agenda and accountability template
- ✦Day-of signage list, swag bag contents, raffle mechanics, and check-in flow
Plus 3 Bonuses Included
The 20-Year Turkey Giveaway Case Study
Value $297Six-page deep dive on the event Amy has run for 20 years. Covers the failed first event with grocery store gift cards, the breakthrough year Santa was added, the marketing cadence (postcard, email, SMS, SlyBroadcast voice drop, Facebook VIP group), and the operational systems behind 1,100+ attendees and 500+ turkeys distributed at the 20th anniversary.
Complete Thank You Template Library
Value $147Sponsor thank-you note. Venue thank-you note. Attendee thank-you SMS. Team thank-you message. All copy-and-paste ready.
The Save-the-Date Postcard Design Brief
Value $197Exact specs your designer needs. Layout, copy framework, sponsor logo placement, dimensions, paper weight, mailing strategy, and timing.
How The Blueprint Changes The Game
Standard approach vs. The Client Event Blueprint.
| Standard Agent Approach | The Client Event Blueprint |
|---|---|
| One event a year, scrambled together 30 days out | One or many events, locked dates and locked checklists |
| Solo-funded, $3,000 to $8,000 out of pocket per event | Sponsor-funded, cash-flow positive most years |
| No CRM tracking of attendees | QR check-in plus Sierra hashtag tagging |
| Post-event silence, hope for word of mouth | 2-day post-event review request, 7-day team debrief |
| Reinvent every year from scratch | Template forks forward, year two is half the work |
| Hope past clients show up | Multi-channel marketing cadence (postcard, email, SMS, voice drop) |
Voices From The Room
What agents say about learning from Amy.
"
There is no other coach or course on the planet offering better or more valuable systems or strategies designed to build client and business relationships for life while earning profits from multiple streams. They are more organized than I have ever seen. One document from this course is worth more than the price. The resources given are priceless.
Lindsay Fanali-Lafon
Real Estate Agent
"
Amy Stockberger is a true powerhouse in our industry. Her serve, serve, serve, sell method emphasizes a strong foundation enhanced by technology and processes. Her comprehensive playbooks share proven strategies in detail, offering actionable steps to implement immediately.
Katie Lucie
Real Estate Agent
"
Amy comes prepared with demonstrations and links to resources. She shares documents with video scripts, shortcuts, and copy/paste items we immediately implement. As a small independent broker with only five agents, I am finding ways to streamline processes and eliminate redundant systems wasting money.
Ellen Steele
Independent Broker
"
Amy will show you what her systems and processes are AND provide you with SOPs and checklists to use in your business immediately. I had a business where I knew the tasks I needed to do, but I did not have anything written down to hand off and delegate. Amy's teaching helped change this.
Ryan Ivemeyer
Real Estate Agent
"
If you want to scale your business and be different than the average agent, I truly advise you to get into Amy's content. The amount of value she provides is better than any other I have seen.
Frosy
Real Estate Agent
"
Incredibly helpful for my business with tons of goodies to INSTANTLY implement. Incredibly grateful Amy is willing to share her insights and help us grow.
Brandon McGill
Real Estate Agent
Total Value
What you would pay for this elsewhere.
You save $2,235.
Your Investment Today
One payment. Lifetime access. No subscription.
Two Upgrade Paths
Want more than the events?
The Client Event Blueprint is a powerful standalone course. But it is one piece of the full Lifetime Home Support system. Here are your two upgrade options.
Path 1
The Copy and Paste Formula to Implement and Monetize Your VIP Club
The Client Event Blueprint material lives inside the full VIP Club course. If you want the entire VIP Club operating system — including the Lifetime Home Support Discount Center setup, the Home Support Partner monetization framework, the exclusive Facebook group structure, and the full revenue model behind the VIP Club — the VIP Club course delivers the complete system. Most students who buy the Client Event Blueprint upgrade to the full VIP Club course within 60 days.
Upgrade to the VIP Club Course — $1,997 →Path 2
Exclusive Power Bundle (with VIP Club)
Two-pay available at $1,798.50
Nine courses. The complete Lifetime Home Support system. Includes the VIP Club course, PR Roadmap, Legacy Agent Acquisition System, Leads Group Blueprint, Triple Threat Listing Playbook, Love It or Leave It Guarantee, Seller Operation Support Playbook, Lease Buyout Program, and Cancellation Guarantee.
Save $1,076 (23% off)
Upgrade to the Power Bundle — $3,597 →or two payments of $1,798.50 — save $1,076 off retail — lifetime access
Fit Check
Is this for you?
✓ This is for you if...
- ✓You run a real estate team, an independent brokerage, or a solo agent practice
- ✓You want client events you do not pay for yourself
- ✓You want a lifetime client model, not a transactional pipeline
- ✓You have a Home Support Partner network or want to build one
- ✓You commit to a December planning meeting for the following year
✕ This is not for you if...
- ✕You believe one Christmas card a year is enough client retention
- ✕You think client events are an expense, not a revenue line
- ✕You will not commit to running the same event two years in a row
- ✕You want shortcuts, not systems
Built By an Operator, Not a Consultant
Why the blueprint works.
Amy Stockberger Real Estate has run client events for 20 years. The 20th Annual Turkey Giveaway pulled 1,100+ attendees through one office and gave away 500+ turkeys.
Amy's very first client — the one who showed up the year they started — still walks through the door every November. He is now picking up his 20th turkey.
The math works because ASRE runs the math. Sponsors fund the events because ASRE taught them how the events grow their business. Clients show up because ASRE built reasons to. The blueprint is the same one the team runs from. No theory. No filler. Every checklist, every template, every script came out of a brokerage ranked Number 1 in South Dakota since 2017.
Frequently asked questions
How long does the rollout take?
90 days from purchase to your first event. The full annual calendar locks in 12 months.
What if I have no Home Support Partners yet?
The Module 2 Sponsorship Engine includes the partner-acquisition pitch and the framework for building your network from scratch. Most students start with three vendors and grow.
Do I need a big team?
No. The Monday.com checklists work for solo agents and 30-agent teams. Roles and assignments scale.
How is this different from the SOS Playbook?
The Seller Operation Support Playbook handles your seller-side systems before, during, and forever after listing a home. The Client Event Blueprint handles your past-client retention and reactivation model. Both work together inside the Lifetime Home Support framework.
What if I only want to run one event a year?
The blueprint scales to one event. Many students start with one event in year one and add more as confidence builds. The system supports one event or a full annual lineup. You build at the pace your team supports.
Do you teach how to find and sign sponsors?
Yes. Module 2 includes the direct-pitch script and the framework for converting your existing service vendors (lender, roofer, mover, insurance partner, title rep) into paid sponsors.
How does this compare to the Discount Center Blueprint?
The Client Event Blueprint covers in-person events. The Lifetime Home Support Discount Center Blueprint covers your online benefits portal where past clients access vendor discounts year-round. Both sell standalone or together as the Client Events and Discount Center Bundle ($447).
Is the VIP Club course a better fit if I want everything?
Yes. The Copy and Paste Formula to Implement and Monetize Your VIP Club ($1,997) contains the Client Event Blueprint material, the Discount Center framework, and the full VIP Club operating system. If you want the full picture, the VIP Club course delivers more value per dollar.
What is the refund policy?
Due to the nature of digital delivery and the included templates, all sales are final. Review the Who This Is For section before purchase.
Your call.
Option B
Run another year the way you ran the last one. Hope your past clients remember you. Watch your repeat business stay flat while your client acquisition cost keeps climbing.
Option A
Buy the Client Event Blueprint at $297. Run your first event in 90 days. Recoup the course price 1.7 times on a single Silver sponsor. Build the past-client retention engine you wish you had five years ago.
Lifetime access. No subscription. All sales final.
P.S. — Three numbers from the National Association of REALTORS 2025 Profile of Home Buyers and Sellers.
One. The typical homeowner stays in a home for 11 years before selling. A record high.
Two. 61 percent of buyers found their agent through a referral or past relationship. 66 percent of sellers came from referrals or past relationships.
Three. Your past clients are the highest-yield, lowest-cost lead source you will ever have. The Client Event Blueprint is the path to keeping them.
The course is $297. Run the math.